Web-Analyse-Tools und Social Media

Web analysis tools and social media

33Across

We use web analysis tools from 33Across on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

The third-party provider stores this data under a pseudonym as a user profile. For this purpose, so-called tracking scripts or cookies are used to collect data. The data collected with these technologies will not be used to personally identify visitors to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.

You have the right to object to the creation of these user profiles. If you do not wish to participate in this procedure, you can object to the collection and storage of data at any time by setting an opt-out cookie with effect for the future. You can find information on this at:

http://optout.33across.com/

Alternatively, you can set your browser to prevent the setting of cookies. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to set them again.

Further information on the third-party provider: 33Across, Inc., 229 West 28th Street, 12th Floor, New York, NY 1001

Further information on data protection at 33Across:

http://33across.com/privacy-policy/

Akamai

We use web analysis tools from Akamai on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

You have the right to object to the creation of these user profiles. If you do not wish to participate in this procedure, you can object to the collection and storage of data at any time with effect for the future. To do so, please contact the third-party provider directly. Alternatively, you can set your browser to prevent the setting of cookies.

Further information on the third-party provider: Akamai Technologies, Inc, 150 Broadway, Cambridge, MA 02142, USA

Further information on data protection at Akamai:
https://www.akamai.com/de/de/privacy-policies/

Amazon Partner Program

We are a participant in the Amazon Europe S. à. r. l. affiliate program and partner of the advertising program designed to provide a medium for websites to earn advertising fees by placing advertisements and links to amazon.de. Our interest in the program is to show you advertising that is of interest to you and to make our website more interesting for our users.

In order to provide the advertisements, statistical information about you is collected and processed by our advertising partners. When you visit a participating website, Amazon receives the information that you have accessed the corresponding website. To do this, Amazon uses web beacons to determine your requirements and may set a cookie on your computer. If you are logged in to Amazon, your data can be assigned directly to your account there. If you do not wish your data to be associated with your Amazon profile, you must log out. It is possible that your data may be passed on to contractual partners of Amazon and authorities. We have no influence on the data collected, nor are we aware of the full extent of the data collection. The data is transferred to the USA and analyzed there. The legal basis for the processing of your data is Art. 6 para. 1 lit. f GDPR.

Amazon EU S.à r.l., Amazon Services Europe S.à r.l. and Amazon Media EU S.à r.l., all three located at 5, Rue Plaetis, L-2338 Luxembourg; e-mail: ad-feedback@amazon.de

Further information on data protection at Amazon:

www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401

www.amazon.de/gp/BIT/InternetBasedAds

Amazon Pay

We offer the option of processing the payment transaction via the payment service provider Amazon Payments Europe S.C.A. 5, Rue Plaetis – 2338 Luxembourg.

The legal basis for this is our legitimate interest in efficient and secure payment processing in accordance with Art. Art. 6 para. 1 lit. f GDPR. In this context, we pass on the following data to Amazon Pay insofar as it is necessary for the fulfillment of the contract (Art. 6 para. 1 lit. b. GDPR): Name, address, bank account details, credit card number if applicable, invoice amount, currency and transaction number . Your data will only be passed on for the purpose of payment processing with the payment service provider Amazon Payments and only to the extent that it is necessary for this purpose.

Amazon carries out a credit check for various services such as payment by direct debit to ensure your willingness and ability to pay. This corresponds to the legitimate interest of Amazon Pay (pursuant to Art. 6 para. 1 lit. f GDPR) and serves the execution of the contract (pursuant to Art. 6 para. 1 lit. b GDPR). For this purpose, your data (name, address and date of birth, bank account details) will be passed on to credit agencies. We have no influence on this process and only receive the result of whether the payment has been made or rejected or whether a check is pending.

You can find further information on data protection at Amazon Pay at:

https://pay.amazon.com/de/help/201751600

Adyen

If you choose a payment method from the payment service provider Adyen, payment processing will be carried out via the payment service provider Adyen N.V. German Branch, Friedrichstraße 63, entrance Mohrenstraße 17, 10117 Berlin, to whom we will pass on the information you provided during the ordering process together with the information about your order ( name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number ) in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider and only to the extent that it is necessary for this purpose. You can find more information on data protection at Adyen at

https://www.adyen.com/de_DE/richtlinien-und-haftungsausschluss/privacy-policy

Bing Conversion

We use Bing Ads Conversion on some of our websites. Conversion tracking allows us to determine how successful individual advertising measures are. The purpose of this is to show you advertising that is of interest to you and to make our website more interesting for you. The legal basis for the processing of your data is Art. 6 para. 1 lit. f GDPR.

These advertisements are delivered by Microsoft. For this purpose, we use cookies that can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Bing ad, Bing Ads will store a cookie on your PC. These cookies generally lose their validity after 30 days and are not intended to identify you personally.

These cookies enable Bing Ads to recognize your Internet browser. If a user visits certain pages of a Bing Ads customer’s website and the cookie stored on their computer has not yet expired, Microsoft and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Bing Ads customer. Cookies can therefore not be tracked via the websites of Bing Ads customers. We ourselves do not collect or process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Bing Ads. Based on these evaluations, we can recognize which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising media; in particular, we cannot identify users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection with the Microsoft server. We have no influence on the scope and further use of the data collected by Microsoft through the use of this tool and therefore inform you according to our level of knowledge: Through the integration of Bing Ads Conversion, Microsoft receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Microsoft service, Microsoft can assign the visit to your account. Even if you are not registered with Microsoft or have not logged in, there is a possibility that the provider will find out your IP address and store it.

You have the right to object. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. Otherwise, please contact Microsoft directly to exercise your right to object.

Further information about Microsoft: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Further information on data protection at Microsoft can be found here: https://privacy.microsoft.com/de-de/privacystatement

Blue quay

We use the web analysis tool Bluekai from Oracle on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

http://bluekai.com/consumers.php#optout

Alternatively, you can set your browser to prevent the setting of cookies. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to set them again.

Further information on the third-party provider: Oracle Corporation, 500 Oracle Parkway, Redwood Shores, CA 94065, USA

Further information on data protection at Oracle:
https://www.oracle.com/legal/privacy/marketing-cloud-data-cloud-privacy-policy.html

Borlabs Cookie

Our websites use the cookie consent technology “Borlabs Cookie” to obtain your consent to the storage of certain cookies in your browser and to document this in compliance with data protection regulations.

When you use our website, a so-called Borlabs cookie is therefore stored in your browser if you opt-in accordingly, in which the consents you have given or the revocation of these consents are stored. This data is not passed on to the provider of Borlabs Cookie.

The data collected will be stored until you ask us to delete it or delete the Borlabs cookie yourself or until the purpose for storing the data no longer applies. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/

Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 para. 1 sentence 1 lit. c GDPR.”

Bunchbox

We use the web analysis service Bunchbox from Peaks & Pies, Raboisen 30, 20095 Hamburg, Germany, which is used for A/B and multivariate tests. This service uses cookies to identify a visitor’s browser and to analyze the use of this website. The cookies do not collect any personal data. More information about how Peaks & Pies processes this data can be found in the Peaks & Pies Privacy Policy. This enables us to analyze our offers, improve them regularly and make them more interesting for you as a user.

Cookies are stored on your computer for these analyses. The information collected in this way is stored exclusively on a server in the EU. You can prevent the storage of cookies by selecting the appropriate settings in your browser software.

Bunchbox tracking or the tracking cookie can be adjusted at any time via the cookie settings. You can prohibit the collection of your data at any time here via a so-called opt-out cookie.

Before the analyses are carried out, the IP addresses are processed in abbreviated form so that direct personal contact can be ruled out. The IP address transmitted by your browser is not merged with other data collected by us.

The data is accessible to our analytics service provider based in the EU. Further information on the company’s data protection: datenschutz@peaksandpies.com

Legal basis: Art. 6 (1) f GDPR

Calendly

On our website we use the planning and organization tool of the provider Calendly LLC, 271 17th St NW, 10th Floor, Atlanta, Georgia 30363, USA. You can use this tool to make appointments with us.

When using Calendly, you enter the requested data. The data is stored on Calendly’s servers in the USA. Your data will be transferred to the USA. In the opinion of the European Court of Justice, there is not an adequate level of protection for the transfer of data to the USA. Calendly uses standard contractual clauses approved by the EU Commission as the basis for data transfer to the USA. These oblige Calendly to comply with a level of data protection comparable to that of the EU/EEA.

The legal basis for data processing is Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in making appointments with interested parties and customers as uncomplicated as possible. If consent has been requested, Art. 6 para. 1 lit. a GDPR is the legal basis for data processing; consent can be withdrawn at any time.

You can find Calendly’s privacy policy at: https://calendly.com/pages/privacy.

Contao Consent (hofff/contao-consent)

We use the consent tool “Contao Consent” (hofff/contao-consent) to request consent for the processing of your end device information and personal data by means of cookies or other tracking technologies on our website. With the help of “Contao Consent”, you have the option of consenting to or rejecting the processing of your end device information and personal data using cookies or other tracking technologies for the purposes listed in “Contao Consent”. Such processing purposes may include the integration of external elements, integration of streaming content, statistical analysis, reach measurement and personalized advertising. You can use “Contao Consent” to give or refuse your consent for all processing purposes or to give or refuse your consent for individual purposes or individual third-party providers. You can also change the settings you have made at a later date.

The purpose of integrating “Contao Consent” is to allow the users of our website to decide on the setting of cookies and similar functionalities and to offer the possibility to change settings already made during the further use of our website. In the course of using “Contao Consent”, we process personal data and information about the end devices used. No data is sent to a third-party provider. The information about the settings you have made is stored decentrally on your end device.

The legal basis for the processing is Art. 6 para. 1 sentence 1 lit. c) GDPR in conjunction with Art. 7 para. 1 GDPR, insofar as the processing serves to fulfil the legally standardized obligations to provide evidence for the granting of consent. Otherwise, Art. 6 para. 1 sentence 1 lit. f) GDPR is the relevant legal basis. Our legitimate interests in the processing lie in the storage of user settings and preferences in relation to the use of cookies and other functionalities. After twelve months after the user settings have been made, consent is requested again. The user settings made will then be stored again for this period, unless you delete the information about your user settings in the terminal device capacities provided for this purpose yourself beforehand.

You can object to the processing if the processing is based on Art. 6 para. 1 sentence 1 lit. f) GDPR. You have the right to object on grounds relating to your particular situation. You can send us your objection using the contact details provided in the “Controller” section.

Contao Rate It (hofff/contao-rate)

We use the extension “Contao Rate It” from the company contao.solutions, owner Nicky Hoff, Rosenweg 21, 04651 Bad Lausick.

The purpose of integrating “Contao Rate It” is to give users of our website the opportunity to rate pages, news articles, FAQs, galleries, images or individual articles.

In the course of using “Contao Rate It”, we process personal data and information about the end devices used. No data is sent to a third-party provider. The information about the settings you have made is stored decentrally on your end device.

The legal basis for the processing is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a) GDPR. Otherwise, Art. 6 para. 1 sentence 1 lit. f) GDPR is the relevant legal basis. Our legitimate interests in the processing lie in the storage of user settings and preferences in relation to the use of cookies and other functionalities.

The retention period is the period of time during which the collected data is stored for processing. The data must be deleted as soon as it is no longer required for the specified processing purposes. The data will be deleted after 12 months at the latest.

Doubleclick by Google

On some of our websites, we use Doubleclick, a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: “Google”). Doubleclick uses cookies to show you personalized advertising. The cookies do not contain any personal information.

The information generated by the cookies about your use of the website is usually transferred to a Google server in the USA and stored there.

The data transmitted by your browser as part of Doubleclick will not be merged with other Google data.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software. You can deactivate the display of personalized advertising with the help of a browser plug-in. You can install this here:
https://www.google.com/settings/ads/plugin

You can also deactivate the display of personalized advertising here.

The legal basis for the processing of data with the help of Double Click is Art. 6 para. 1 lit. f GDPR.

You can find more information on data protection at Google here: https://www.google.de/intl/de/policies/technologies/ads/

Facebook
If you visit our Facebook fan page, Facebook Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland,
collects, stores and processes your personal data in accordance with Facebook’s privacy policy. You can find the privacy policy here:

https://de-de.facebook.com/policy.php

As part of the “Facebook Insights” function, Facebook may provide us with the following categories of data in anonymized / statistical form for the purpose of measuring performance and optimizing our Facebook presence:

Predefined interactions on our fan page
Timestamp
Country/city of the user
HTTP language code
Age/gender group
Previously visited website (so-called referral URL)
End device of the user
Facebook user ID (if logged in)

With regard to the processing of Insights data, there is joint responsibility between Facebook and us, under which Facebook has assumed primary responsibility. This concerns the processing of Insights data and the implementation of data subjects’ rights. Please therefore contact Facebook directly regarding all obligations under the GDPR with regard to the processing of Insights data. We will forward any requests we receive in this regard to Facebook. Further details on this are set out in the Joint Controller Addendum, which you can find here:

www.facebook.com/legal/terms/page_controller_addendum
You can find
more information about Facebook Insights here:

https://analytics.facebook.com/features/list#automated_insights

www.facebook.com/legal/terms/information_about_page_insights_data

Facebook Custom Audience / Facebook Pixel

We use the visitor action pixel of the provider Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2 D02 X525, Ireland (“Facebook”) on our website. The remarketing tag or tracking pixel from Facebook has been implemented. Facebook and we are jointly responsible for data processing.

The Facebook pixel enables Facebook to determine the visitors to our online offering as a target group for the display of ads (so-called “Facebook ads”). A user can also be tracked across several websites. We use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “custom audiences”).

With the help of the Facebook pixel, we can also track the effectiveness of Facebook ads for statistical and market research purposes (“Audience Insights”) by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).

The Facebook pixel is a JavaScript code that sends the following data to Facebook:

-HTTP header information : including IP address, web browser information, page location, document, website URL and web browser device (computer, smartphone, tablet, other) as well as date and time of use

Pixel-specific data: Pixel ID and Facebook cookie data including your Facebook ID (this is used to link events to a specific Facebook advertising account and therefore associate them with a Facebook user)

-Additional information about the visit and about standard and user-defined data events.

Further information can be found here.

We also use the additional function “automatic extended matching”. Here, data such as first and last name, place of residence, email addresses, telephone numbers or Facebook IDs of users are transmitted to Facebook in encrypted form to form target groups (“Custom Audiences” or “Look Alike Audiences”). This also includes data from non-Facebook users and from users who are not logged into Facebook when they visit our website. This can also be used to identify website visitors who have deactivated the storage of third-party cookies.

If no Facebook cookies are stored in your browser, you will not be assigned to one of the user groups referred to as “Custom Audience”. However, if the Facebook ID contained in the Facebook cookie has been assigned to a Facebook user, Facebook assigns this user to a so-called “Custom Audience” based on the rules we have defined.

According to the case law of the European Court of Justice, we are jointly responsible with Facebook for the operation of the tracking pixel with regard to compliance with data protection regulations. In this context, Facebook provides the associated IT infrastructure and the website of the social network and is generally the primary point of contact when it comes to the processing of your data on the pages of the social network (e.g. information or deletion). However, you can also assert your legal rights against us. In this case, we will forward your requests to the operator of the social network.

If data is transferred outside the European Union (EU) or the contracting states to the Agreement on the European Economic Area (EEA), Facebook obliges the recipients (including the US company Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) to comply with an appropriate data protection standard on the basis of so-called EU standard contractual clauses. In addition, a transfer to a third country may also take place on the basis of the recognition of an adequate level of data protection by the European Commission.

We use the Facebook pixel to display the “Facebook ads” placed by us to Facebook users who have shown an interest in our online offering or who have certain characteristics that we transmit to Facebook (so-called “custom audiences”).

The legal basis for the use of Facebook Custom Audience is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.

Further information on this can be found here and in Facebook’s privacy policy.

Snapchat Custom Audience / Snapchat Pixel

We use the visitor action pixel of the provider Snap Inc, 2772 Donald Douglas, Loop North, Santa Monica, CA 90405, USA (“Snapchat”) within our website. The remarketing tag or tracking pixel from Snapchat was implemented. Snapchat and we are jointly responsible for data processing.

The Snapchat pixel enables Snapchat to determine the visitors of our online offer as a target group for the display of ads (so-called “Snapchat ads”). A user can also be tracked across several websites. We use the Snapchat pixel to display the Snapchat ads placed by us only to those Snapchat users who have shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products determined on the basis of the websites visited) that we transmit to Snapchat (so-called “custom audiences”).

With the help of the Snapchat pixel, we can also track the effectiveness of Snapchat ads for statistical and market research purposes (“audience insights”) by seeing whether users were redirected to our website after clicking on a Snapchat ad (so-called “conversion”).

The Snapchat pixel is a JavaScript code that sends the following data to Snapchat:

-HTTP header information : including IP address, web browser information, page location, document, website URL, referrer URL (the address of the website from which the user came to our website) and web browser device (computer, smartphone, tablet, other) as well as date and time of use

Pixel-specific data: Pixel ID, default event type (user action)

-First and third party cookies

Further information can be found here.

We also use the function to transmit user parameters such as email address or telephone number to Snapchat. This is used to create target groups (“Custom Audiences” or “Look Alike Audiences”) by assigning user actions to a specific Snapchat account. This also includes data from non-Snapchat users and from users who are not logged into Snapchat when they visit our website. This can also be used to identify website visitors who have deactivated the storage of third-party cookies.

If no Snapchat cookies are stored in your browser, you will not be assigned to one of the user groups referred to as “Custom Audience”. However, if the Snapchat ID contained in the Snapchat cookie has been assigned to a Snapchat user, Snapchat assigns this user to a so-called “Custom Audience” based on the rules we have defined.

According to the case law of the European Court of Justice, we are jointly responsible with Snapchat for the operation of the tracking pixel with regard to compliance with data protection regulations. In this context, Snapchat provides the associated IT infrastructure and the website of the social network and is generally the primary point of contact when it comes to the processing of your data on the pages of the social network (e.g. information or deletion). However, you can also assert your legal rights against us. In this case, we will forward your requests to the operator of the social network.

If data is transferred outside the European Union (EU) or the contracting states to the Agreement on the European Economic Area (EEA), Snapchat obliges the recipients to comply with an appropriate data protection standard on the basis of so-called EU standard contractual clauses. In addition, a transfer to a third country may also take place on the basis of the recognition of an adequate level of data protection by the European Commission.

You can find more information on data protection at Snapchat here.

We use the Snapchat pixel to display our “Snapchat ads” to Snapchat users who have shown an interest in our online offering or who have certain characteristics that we transmit to Snapchat (so-called “custom audiences”).

The legal basis for the use of Snapchat Custom Audience is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.

Econda

Some of our websites use Econda to analyze and improve their use.

Econda is a web analysis service. Cookies are stored on your computer to enable your use of the website to be analyzed. IP addresses are shortened immediately upon receipt (so-called IP masking). A reference to specific persons can thus be excluded.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Econda from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Econda by downloading and installing the opt-out cookie available at the following link

install:
http://www.econda.de/econda/unternehmen/datenschutz/widerspruchscookie/.

The legal basis for the processing of data with Econda is Art. 6 para. 1 lit. f GDPR.

Information about the third-party provider: econda GmbH, Zimmerstr. 6, 76137 Karlsruhe, e-mail: info@econda.de

You can find more information on data protection at Econda at: https://www.econda.de/service/datenschutz/

Flashtalking

We use marketing technologies from Flashtalking on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

The technologies used may include conversion tracking and retargeting technology. Our website visitors are targeted with advertising on our partners’ websites if they have already shown an interest in our website and our products. In retargeting, the advertising material is displayed on the basis of a cookie-based analysis of previous user behavior.

The third-party provider stores data under a pseudonym as usage profiles. For this purpose, so-called tracking scripts or cookies are used to collect data. The data collected with these technologies will not be used to personally identify visitors to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.

Alternatively, you can set your browser to prevent the setting of cookies. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to set them again.

Further information on the third-party provider: Flashtalking Inc, 142 West 36th Street, 10th Floor, New York, NY 10018, USA

Further information on data protection at Flashtalking:
https://www.flashtalking.com/privacypolicy/

Google AdSense

We use the online advertising service Google AdSense, through which you can be presented with advertisements tailored to your interests. Google AdSense is a web analytics service provided by Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We are interested in showing you advertising that may be of interest to you in order to make our website more interesting for you. For this purpose, statistical information about you is collected and processed by our advertising partners. These advertisements can be recognized by the reference “Google ads” in the respective advertisement.

When you visit our website, Google receives the information that you have accessed our website. Google uses a web beacon to set a cookie on your computer. If you are logged in with your Google account, your data can be directly assigned to it. If you do not wish to be associated with your Google profile, you must log out. It is possible that this data may be passed on to Google’s contractual partners, third parties and authorities. This website has also activated Google AdSense ads from third-party providers. The aforementioned data may be transferred to these third-party providers (named at https://support.google.com/dfp_sb/answer/94149).

Please note that this setting will be deleted if you delete your cookies. You can also permanently deactivate interest-based advertising in Firefox, Chrome and Internet Explorer browsers by downloading and installing the browser plug-in available at the following link:

www.google.com/settings/ads/plugin

Contact details from Google:

Google Dublin, Google Ireland Ltd.

Gordon House, 4 Barrow Street

Dublin Ireland

Phone: +353 (1) 436 1000

Fax: +353 (1) 436 1001

Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy

Data protection conditions for advertising:

www.google.de/intl/de/policies/technologies/ads

Google Ads conversion tracking

We use Google Ads to show you advertising on Google and other third party websites. Google Ads is a web analysis service of Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Conversion tracking enables us to determine how successful the individual advertising measures are. The purpose of this is to show you advertising that is of interest to you and to make our website more interesting for you. The advertising is delivered by Google via so-called “ad servers”. For this purpose, we use cookies that can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies generally lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.

These cookies enable Google to recognize your internet browser. If a user visits certain pages of an Adwords customer’s website and the cookie stored on their computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies can therefore not be tracked via the website of Adwords customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can recognize which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material; in particular, we cannot identify users on the basis of this information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s servers. We have no influence on the scope and further use of the data collected by Google and inform you according to our state of knowledge: Through the integration of AdWords Conversion Tracking, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out your IP address and store it.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:

http://www.google.com/settings/ads/plugin

Contact details from Google:

Google Dublin, Google Ireland Ltd.

Gordon House, 4 Barrow Street

Dublin Ireland

Phone: +353 (1) 436 1000

Fax: +353 (1) 436 1001

Further information on data protection at Google can be found here: https://business.safety.google/gdpr/

Google Ads Remarketing

We use Google Ads Remarketing. Google Ads Remarketing is a web analysis service of Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

This application can be used to show you advertisements from us on other websites after you have visited our website. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your usage behavior when you visit various websites. This allows Google to determine your previous visit to our website. According to its own statements, Google does not merge the data collected in the context of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing.

The legal basis for data processing is your consent in accordance with Art. 6 para. 1 lit. a GDPR.

Contact details from Google:

Google Dublin, Google Ireland Ltd.
Gordon House, 4 Barrow Street
Dublin Ireland
Phone: +353 (1) 436 1000
Fax: +353 (1) 436 1001

Further information on data protection at Google can be found here: https://business.safety.google/gdpr/

Google Analytics

Some of our websites use Google Analytics to analyze and improve their use.

Google Analytics is a web analysis service provided by Google Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The legal basis for the processing of data with the help of Google Analytics is your consent in accordance with Art. 6 para. 1 lit. a GDPR. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

The legal basis for data processing is your consent in accordance with Art. 6 para. 1 lit. a GDPR.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:

http://tools.google.com/dlpage/gaoptout?hl=de

We use Google Analytics with the extension “_anonymizeIp()”. This shortens the IP addresses (so-called IP masking). A reference to specific persons can thus be excluded.

Information about Google: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001

More information on Google’s terms of use:
www.google.com/analytics/terms/de.html

Google Fonts

We use Google Fonts on some of our websites. This allows us to integrate certain fonts into our website. These fonts are provided by Google via servers in the USA. When accessing our website, the visitor’s web browser establishes a direct connection to these servers. Among other things, the visitor’s IP address is transmitted to Google and stored there.

Further information about Google: Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA

Further information on data protection at Google:

https://www.google.com/policies/privacy/

Google Maps

We use Google Maps on some of our websites. This allows us to show you interactive maps directly on our website and enables you to use the map function conveniently. By using Google Maps, data is transmitted to Google in the USA, including your IP address.

You can prevent the transmission of data to Google by deactivating JavaScript in your browser settings. In this case, however, you will not be able to use Google Maps on our website.

The legal basis for the processing of your data is Art. 6 para. 1 lit. f GDPR.

Information about Google:

Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA

More information on Google’s terms of use:
www.google.com/analytics/terms/de.html

More information on the terms of use of Google Maps:
www.google.com/intl/de_US/help/terms_maps.html

Google reCAPTCHA

In order to ensure sufficient data security when submitting forms, we use the reCAPTCHA service in certain cases, a service provided by Google LLC, 1600 Amphitheater Parkway, Mountainview, California 94043, USA.

This allows us to distinguish whether the input is made by a human or abusively by automated computer programs (bots). By using reCAPTCHA, the user’s IP address and any other data required by Google for the reCAPTCHA service are transmitted to Google. The data protection provisions of Google LLC apply to this.

The legal basis for the use of reCAPTCHA is Art. 6 para. 1 lit. f GDPR. The verification of form entries as to whether they were created by a human constitutes a legitimate interest of the website operator.

European contact details of Google:

Google Dublin, Google Ireland Ltd.

Gordon House, 4 Barrow Street

Dublin D04 E5W5

Ireland
Phone: +353 1 543 1004

Further information on the data protection guidelines of Google LLC. can be found at http://www.google.de/intl/de/privacy or https://www.google.com/intl/de/policies/privacy/

Google Tag Manager

Google Tag Manager is a solution that allows marketers to manage website tags via an interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager. http://www.google.de/tagmanager/use-policy.html

HubSpot

The company uses Hubspot, a service of Hubspot Inc., on its websites for analysis purposes.

So-called “web beacons” are used and “cookies” are also set, which are stored on your computer and enable us to analyze your use of the website. Hubspot evaluates the information collected (e.g. IP address, geographical location, type of browser, duration of the visit and pages accessed) on behalf of Das Unternehmen in order to generate reports on the visit and the pages visited by Das Unternehmen.

If you have subscribed to a newsletter, we can also use Hubspot to link a user’s visits to The Company websites with personal details (in particular name/email address) on the basis of consent given, thus recording them on a personal basis and informing users individually and in a targeted manner about preferred topics. If collection by Hubspot is generally not desired, the storage of cookies can be prevented at any time by appropriate browser settings For more information about how Hubspot works, please refer to the Hubspot Inc. privacy policy, available at: http://legal.hubspot.com/de/privacy-policy.

Instagram

If you visit our Instagram channel, personal data will be stored and processed by Facebook Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland, as the provider of Instagram, in accordance with Instagram’s privacy policy. You can find the privacy policy here:

https://help.instagram.com/519522125107875

We use the statistics service Instagram Insights for the
purpose of designing and continuously optimizing our pages to meet your needs. This service records your activity on our site and makes it available to us in anonymized statistics. This provides us with information about, among other things, the interactions of our fan page visitors, the views of our page, the reach of posts, information about the activity of our subscribers and information about the countries and locations from which our visitors come, as well as statistics about the gender ratios of our visitors. It is not possible for us to draw conclusions about individual users or access individual user profiles.

LinkedIn

On our LinkedIn page we inform you about career prospects with us and you can contact us directly.

Personal user data is processed by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

We use the analytics functions provided by LinkedIn to optimize the performance of our LinkedIn page. LinkedIn provides us with a statically prepared – i.e. anonymized – compilation of certain data. This includes the following data categories, among others Conversions (achievement of certain targets such as registrations for events, leads), user actions (e.g. clicks, views of certain ads) and target groups (e.g. professional position, industry). It is not possible for us to draw conclusions about individual users or access individual user profiles.

You can find more information about LinkedIn’s analytics functions at:

https://business.linkedin.com/de-de/marketing-solutions/reporting-analytics

We can also search for suitable candidates for vacant positions based on certain characteristics (e.g. current position, skills, professional experience, salary expectations). In this way, we can be shown specific LinkedIn profiles that we can contact directly.

You can find LinkedIn’s privacy policy at:

https://www.linkedin.com/legal/privacy-policy

Lotame

We use marketing technologies from Lotame on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

https://www.lotame.com/about-lotame/privacy/opt-out/

Alternatively, you can set your browser to prevent cookies from being set. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to set them again.

Further information on the third-party provider: Lotame Solutions, Inc, 8850 Stanford Blvd, Suite 2000, Columbia, MD 21045, USA

Further information on data protection at Lotame:
https://www.lotame.com/about-lotame/privacy/

Marketing technology from Ströer SSP / Adscale

We use marketing technologies from Ströer SSP on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

http://ih.adscale.de/adscale-ih/oo

Alternatively, you can set your browser to prevent the setting of cookies. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to set them again.

Further information on the third-party provider: Ströer SSP GmbH, Ungerer Straße 40, 80802 Munich, Germany

Further information on data protection at Ströer SSP:
https://www.stroeer.de/konvergenz-konzepte/daten-technologien/stroeer-ssp.html

Matelso

We use the call tracking technology of MaTelSo GmbH, Heilbronnerstr. 150, 70191 Stuttgart (“Matelso”) on the basis of our legitimate interests (i.e. to ensure the quality of our online services) in accordance with Art. 6 (f) GDPR.

Any telephone number provided on our website may be a so-called call tracking number, where the time, date, call acceptance and duration of the call as well as the telephone numbers of both subscribers are recorded, stored and forwarded to Matelso and the called subscriber for the purpose of determining advertising effectiveness.

Further information on this can be found in Matelso’s privacy policy: https://www.matelso.de/datenschutz/.

To prevent the execution of Java Script code from Matelso altogether, you can deactivate the use of JavaScript in your browser settings or install a Java Script blocker (e.g. www.noscript.net or www.ghostery.com).

Master Data Management system (MDM)

We use the Master Data Management system (MDM) of the provider Omikron Data Solutions GmbH, Habermehlstr. 15, 75172 Pforzheim, Germany, phone: +49 7231 125970, fax: +49 7231 12597 250, e-mail: info@omikron.net to improve data quality and to comply with the principle of privacy by design.

The purpose of processing in this system is to merge the data available in several individual systems for a contact person into a uniform data record. The master data contained in the respective databases is automatically checked for accuracy and completeness by comparing it with the data stored in other databases and supplemented if necessary. The data is not passed on to third parties, especially not outside the European Union.

The merging of the data records as described above serves to ensure the accuracy and completeness of the data available to us and is relevant if you have been in contact with us on several occasions (e.g. order, newsletter registration and inquiry via the contact form). The legal basis for merging several data sets is Art. 6 para. 1 lit. f GDPR. Otherwise, the purpose of the processing is as described in this privacy policy, e.g. the performance of a contract or direct marketing. The legal bases and the storage period of the underlying processing operations are also described in this privacy policy.

The aforementioned system ensures that the data record of the customers concerned is correct, up-to-date and complete and enables customers to be addressed more precisely.

The legal basis for processing is Art. 6 para. 1 lit. b) GDPR in conjunction with Art. 25 GDPR. Art. 25 GDPR.

Meetrics

We use the web analysis tool Meetrics on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

You have the right to object to the creation of these user profiles. If you do not wish to participate in this process, you can object to the collection and storage of data at any time with effect for the future. To do so, please contact the third-party provider directly. Alternatively, you can set your browser to prevent the setting of cookies.

Further information on the third-party provider: Meetrics GmbH, Alexanderstraße 7, 10178 Berlin

Further information on data protection at Meetrics:
https://www.meetrics.com/datenschutz/

Microsoft Forms

We use the Microsoft Forms service. Microsoft Forms is a cloud-based web tool for creating, sharing and evaluating online surveys of all kinds. With Microsoft Forms, we can create surveys, quizzes and questionnaires and invite you to participate easily. We can evaluate the responses using the integrated analysis function.

Microsoft does not intend for administrators to make central settings in order to specify a data protection-compliant design. As the creator of a survey, we are therefore responsible for ensuring that it complies with data protection regulations. However, even if no data is collected by us as the controller, data is collected by Microsoft when forms are called up (e.g. IP address). Cookies are also set. Microsoft does not currently offer consent management that obtains consent to the setting of cookies.

Among other things, Microsoft provides reports on the use of Microsoft Forms, such as the number of surveys created, the number of anonymous responses or logged-in users, as well as information on the total number of users.

Microsoft Forms data is stored on servers in the United States, with the exception of data for customers located in Europe. Data for customers based in Europe is stored on servers in Europe.

Where Microsoft is the data controller, unless otherwise stated, Microsoft Corporation is the data controller for the processing of personal data that Microsoft collects through the Products. In the European Economic Area, the United Kingdom and Switzerland, the data controller is Microsoft Ireland Operations Limited. Microsoft can be contacted at the following addresses:

Microsoft Privacy, Microsoft Corporation, One Microsoft Way, Redmond, Washington 98052, USA. Telephone: +1 (425) 882 8080.
Microsoft Ireland Operations Limited, Attn: Data Protection Officer, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Telephone: +353 1 706 3117.

You can find more information about Microsoft’s privacy policy at: https://privacy.microsoft.com/de-de/privacystatement.

New Relic APM

We use the New Relic APM tool from New Relic, Inc, 188 Spear Street, Suite 1200, San Francisco, California 94105, USA on our website. This allows us to statistically evaluate the performance and speed of our website.

For this purpose, New Relic sets cookies for the user. These cookies record, for example, that the user has called up a page from us, how long the use lasts or which browser the user is using. The information compiled with the help of cookies is transferred to New Relic servers in the USA for analysis. We then receive the transferred data from New Relic in an analyzed and processed statistical form.

The legal basis for the use of New Relic APM is Art. 6 para. 1 lit. f GDPR. The legitimate interest pursued by us consists in measuring the performance of our website to improve user-friendliness.

Insofar as personal data is collected via New Relic, it is deleted as soon as the respective measurement of the website performance has ended and the purpose has been achieved. This is usually the case after one day.

You can prevent the setting of cookies by selecting the appropriate settings in your browser. Further information about New Relic APM can be found in New Relic’s privacy policy at https://newrelic.com/termsandconditions/services-notices.

Nuggad

We use the web analysis tool Nuggad on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

http://ad-choices.nuggad.net/

Alternatively, you can set your browser to prevent the setting of cookies. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to set them again.

Further information on the third-party provider: nugg.ad GmbH, Rotherstr. 16, 10245 Berlin

Further information on data protection at Nuggad:

https://nugg.ad/de/datenschutz/allgemeine-informationen.html

Optinmonster

We use the Optinmonster software from Retyp LLC on some of our websites. This enables us to provide our visitors with additional offers via overlays. For details on how Optinmonster handles your personal data, please refer to Optinmonster’s privacy policy:

https://optinmonster.com/privacy/

Further information on the third-party provider: Retyp LLC, 7732 Maywood Crest Dr West Palm Beach, FL 33412, USA

Overheat

We use the web analysis tool Overheat on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

By integrating Overheat, randomly selected individual visitors with anonymized IP addresses or masked IP addresses are recorded. This creates a log of mouse movements and clicks with the aim of identifying and deriving potential improvements to our website. Information on the operating system, browser, resolution and type of device is also analyzed for statistical purposes. This information is not passed on to third parties.

You have the right to object to the use of Overheat. If you do not wish to participate in this procedure, you can object to the collection and storage of data at any time by setting an opt-out cookie with effect for the future. You can find information on this at:

https://overheat.io/de/opt-out

Alternatively, you can set your browser to prevent the setting of cookies. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to set them again.

Further information about the third-party provider: overheat UG, Stürzenberger Weg 30, 51766 Engelskirchen, Germany

Further information on data protection at Overheat:
https://overheat.io/de/datenschutz

OWAPro / Hooray

We use the web analysis tool OWAPro from Hurra Communications GmbH on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

You have the right to object to the creation of these user profiles. If you do not wish to participate in this procedure, you can object to the collection and storage of data at any time with effect for the future. To do so, please contact the third-party provider directly. Alternatively, you can set your browser to prevent the setting of cookies.

Further information on the third-party provider: Hurra Communications GmbH, Wollgrasweg 27, 70599 Stuttgart, Germany

Further information on data protection at Hurra:

http://www.hurra.com/impressum

Paypal

We offer the option of processing the payment transaction via the payment service provider PayPal, PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered

– “Purchase on account” via PayPal, we pass on your payment data to PayPal as part of the payment processing. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” via PayPal. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, address data is included in the calculation of the score values.

Further data protection information, including information on the credit agencies used, can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Pinterest

On our website, we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 808 Brannan Street San Francisco, CA 94103-490, USA (“Pinterest”). When you visit a page that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits log data to the Pinterest server in the USA. This log data may contain your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies.

Further information on the purpose, scope and further processing and use of the data by Pinterest as well as your rights and options for protecting your privacy can be found in Pinterest’s privacy policy: https://about.pinterest.com/de/privacy-policy

Plista

We use marketing technologies from Plista on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

https://www.plista.com/about/opt-out/

Alternatively, you can set your browser to prevent the setting of cookies. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to set them again.

Further information on the third-party provider: plista GmbH Torstraße 33, 10119 Berlin

Further information on data protection at Plista:

https://www.plista.com/about/privacy/

Podigee Podcast Hosting

We use the podcast hosting service Podigee from the provider Podigee GmbH, Schlesische Straße 20, 10997 Berlin, Germany. The podcasts are hosted by Podigee and integrated into our pages. When a podcast is played, it is retrieved from Podigee.

Podigee processes IP addresses and device information to enable podcast downloads and playbacks and to determine statistical data, such as the number of downloads. This data is anonymized or pseudonymized before being stored in Podigee’s database, unless it is required for the provision of the podcasts.

The use of Podigee is based on our legitimate interest in providing podcasts on our pages and generating and analyzing statistics on their retrieval in order to optimize our offer. The legal basis for processing is therefore Art. 6 para. 1 lit. f. GDPR.

Further information and objection options can be found in Podigee’s privacy policy at: https://www.podigee.com/de/about/privacy/.

SalesViewer

We use the SalesViewer technology of Conceptpartner GmbH / Salesviewer GmbH on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

The third-party provider stores this data under a pseudonym as a usage profile. For this purpose, so-called tracking scripts are used to collect data. The data collected with these technologies will not be used to personally identify visitors to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.

You have the right to object to the creation of these user profiles. If you do not wish to participate in this process, you can object to the collection and storage of data at any time by setting an opt-out cookie with effect for the future: https://www.salesviewer.com/opt-out. Alternatively, you can set your browser to prevent the setting of cookies. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to set them again.

Further information on the third-party provider: Salesviewer GmbH, Nikolaistr. 2, 44866 Bochum, Germany

Further information on data protection at SalesViewer:

https://www.salesviewer.com/datenschutz.

Scorecardresearch

We use the web analysis tool Scorecardresearch from Full Circle Studies, Inc. on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

http://www.scorecardresearch.com/preferences.aspx?newlanguage=1/.

Alternatively, you can set your browser to prevent the setting of cookies. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to set them again.

Further information on the third-party provider: Full Circle Studies, Inc, 11950 Democracy Drive, Reston, VA 20190, USA

Further information on data protection at Full Circle Studies:

http://www.scorecardresearch.com/privacy.aspx.

Shopify

We host our website at Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland, and we use Shopify on the basis of processing on our behalf.

When you visit our website, Shopify collects your IP address and information about the device you are using and your browser. Shopify also analyzes user behavior and creates user statistics. When you make a purchase via our website, Shopify collects your name, e-mail address, delivery and billing addresses, payment details and other data related to the purchase (e.g. telephone number, amount of sales made, etc.). Shopify stores cookies in your browser for analysis purposes.

All data collected on our website is processed on Shopify’s servers. In the event that data is transferred to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by an adequacy decision of the European Commission. Further information on Shopify’s data protection can be found on the following website: https://www.shopify.de/legal/datenschutz

Shopify Payments

We use the payment service provider “Shopify Payments”, If you choose a payment method offered via the payment service provider Shopify Payments, payment processing is carried out via the technical service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process.

The transfer of your data to Stripe is based on Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing for the performance of a contract). You have the option of withdrawing your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations in the past. All data required for payment processing is used exclusively for the execution of payments and transmitted via the “SSL” procedure. Stripe is certified according to PCI DSS.

Stripe may transfer, process and store personal data outside the EU. In this case, Stripe has agreed EU standard contractual clauses for the transfer of data outside the EU/EEA, which ensure a level of data protection comparable to the GDPR.

You can find more information about Shopify Payments’ data protection at the following Internet address: https://www.shopify.com/legal/privacy.

You can find more information about Stripe’s data protection at: https://stripe.com/de/privacy.

Sizmek / Mediamind

We use marketing technologies from Sizmek on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

https://www.sizmek.com/privacy-policy/optedout/

Alternatively, you can set your browser to prevent the setting of cookies. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to set them again.

Further information on the third-party provider: Sizmek Inc, 500 West 5th Street, Suite 900, Austin, TX 78701 USA.

Further information on data protection at Flashtalking:
https://www.sizmek.com/privacy-policy/optedout/

Scalable central measuring method (SZM)

Some of our websites use the measurement procedure (“SZMnG”) of INFOnline GmbH (https://www.INFOnline.de) to determine statistical parameters about the use of our offerings. The aim of usage measurement is to statistically determine the number of visits to our websites, the number of website visitors and their surfing behavior – on the basis of a uniform standard procedure – and thus to obtain comparable values across the market.

For all digital offerings that are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW – http://www.ivw.eu) or participate in the studies of the Arbeitsgemeinschaft Online-Forschung e.V. (AGOF – http://www.agof.de), the usage statistics are regularly processed by the AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. (agma – http://www.agma-mmc.de) into reach figures and published with the performance value “Unique User” and by the IVW with the performance values “Page Impression” and “Visits”. These reach figures and statistics can be viewed on the respective websites.

Legal basis for the processing

Measurement using the SZMnG measurement method by INFOnline GmbH is carried out with a legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR.

The purpose of processing personal data is to compile statistics and create user categories. The statistics are used to track and document the use of our website. The user categories form the basis for the interest-based targeting of advertising material and advertising measures. In order to market this website, it is essential to measure usage in order to ensure comparability with other market participants. Our legitimate interest arises from the economic usability of the findings resulting from the statistics and user categories and the market value of our website – also in direct comparison with third-party websites – which can be determined on the basis of the statistics.

In addition, we have a legitimate interest in making the pseudonymized data available to INFOnline, AGOF and IVW for the purposes of market research (AGOF, agma) and for statistical purposes (INFOnline, IVW). Furthermore, we have a legitimate interest in making the pseudonymized data available to INFOnline for the further development and provision of interest-based advertising material.

Type of data

INFOnline GmbH collects the following data, which is personal data according to the GDPR:

IP address: On the Internet, every device requires a unique address, the so-called IP address, to transmit data. The at least temporary storage of the IP address is technically necessary due to the way the internet works. The IP addresses are shortened by 1 byte before any processing and only processed further in anonymized form. There is no storage or further processing of the unabridged IP addresses.
A randomly generated client identifier: Range processing uses either a third-party cookie, a first-party cookie, a local storage object or a signature created from various automatically transmitted information from your browser to recognize computer systems. This identifier is unique for a browser as long as the cookie or local storage object is not deleted. Measurement of the data and subsequent assignment to the respective client identifier is therefore also possible if you access other websites that also use the INFOnline GmbH measurement procedure (“SZMnG”).

The validity of the cookie is limited to a maximum of 1 year.

Use of the data

INFOnline GmbH’s measurement method, which is used on this website, determines usage data. This is done in order to collect the performance values page impressions, visits and clients and to form further key figures from this (e.g. qualified clients). In addition, the measured data is used as follows:

A so-called geolocalization, i.e. the assignment of a website call to the location of the call, takes place exclusively on the basis of the anonymized IP address and only up to the geographical level of the federal states / regions. Under no circumstances can the geographical information obtained in this way be used to draw conclusions about the specific location of a user.
The usage data of a technical client (e.g. a browser on a device) is merged across websites and stored in a database. This information is used for the technical estimation of the socio-information age and gender and transferred to the AGOF service providers for further reach processing. As part of the AGOF study, socio-characteristics are technically estimated on the basis of a random sample, which can be assigned to the following categories: Age, gender, nationality, occupation, marital status, general household information, household income, place of residence, Internet use, online interests, place of use, user type.

Storage duration of the data

The full IP address is not stored by INFOnline GmbH. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier is stored for a maximum of 6 months.

Passing on the data

The IP address and the shortened IP address are not passed on. For the preparation of the AGOF study, data with client identifiers is passed on to the following AGOF service providers:

Kantar Deutschland GmbH (https://www.tns-infratest.com/)
Ankordata GmbH & Co KG (http://www.ankordata.de/homepage/)
Interrogare GmbH (https://www.interrogare.de/)

If you do not wish to participate in the measurement, you can opt out at the following link: https://optout.ioam.de In order to guarantee exclusion from the measurement, it is technically necessary to set a cookie. If you delete the cookies in your browser, it is necessary to repeat the opt-out process using the above link.

Further information on data protection in the measurement process can be found on the website of INFOnline GmbH (https://www.infonline.de), which operates the measurement process, the data protection website of AGOF (http://www.agof.de/datenschutz) and the data protection website of IVW (http://www.ivw.eu).

Legal basis for the processing

Measurement by INFOnline GmbH using the SZMnG measurement method is carried out with a legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR.

Type of data

INFOnline GmbH collects the following data, which is personal data according to the GDPR:

IP address: On the Internet, every device requires a unique address, the so-called IP address, to transmit data. The at least temporary storage of the IP address is technically necessary due to the way the internet works. The IP addresses are shortened by 1 byte before any processing and only processed further in anonymized form. There is no storage or further processing of the unabridged IP addresses.
A randomly generated client identifier: Range processing uses either a third-party cookie, a first-party cookie, a local storage object or a signature created from various automatically transmitted information from your browser to recognize computer systems. This identifier is unique for a browser as long as the cookie or local storage object is not deleted. Measurement of the data and subsequent assignment to the respective client identifier is therefore also possible if you access other websites that also use the INFOnline GmbH measurement procedure (“SZMnG”).

The validity of the cookie is limited to a maximum of 1 year.

Use of the data

A so-called geolocalization, i.e. the assignment of a website call to the location of the call, takes place exclusively on the basis of the anonymized IP address and only up to the geographical level of the federal states / regions. Under no circumstances can the geographical information obtained in this way be used to draw conclusions about the specific location of a user.
The usage data of a technical client (e.g. a browser on a device) is merged across websites and stored in a database. This information is used for the technical estimation of the socio-information age and gender and transferred to the AGOF service providers for further reach processing. As part of the AGOF study, socio-characteristics are technically estimated on the basis of a random sample, which can be assigned to the following categories: Age, gender, nationality, occupation, marital status, general household information, household income, place of residence, Internet use, online interests, place of use, user type.

Storage duration of the data

Passing on the data

The IP address and the shortened IP address are not passed on. For the preparation of the AGOF study, data with client identifiers is passed on to the following AGOF service providers:

Kantar Deutschland GmbH (https://www.tns-infratest.com/)
Ankordata GmbH & Co KG (http://www.ankordata.de/homepage/)
Interrogare GmbH (https://www.interrogare.de/)

Stripe

We offer the option of payment via the payment service provider Stripe Payments Europe Ltd, 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland. When paying via Stripe, we pass on the information you provide during the ordering process together with information about your order (name, address, account number, sort code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. You can find more information about Stripe’s data protection at: https://stripe.com/de/privacy#translation.

Social plug-ins

We currently use the following social media plug-ins: Facebook, Google+, Twitter, Xing, LinkedIn, Snapchat, Tik Tok. Personal data is transmitted to the respective plug-in provider with the help of a button and stored there.

The respective plug-in provider stores the data collected about you as usage profiles and uses these for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to display needs-based advertising and to inform other users of the social network about your activities on some of our websites. You have the right to object to the creation of these user profiles, whereby you must contact the respective plug-in provider to exercise this right. We offer you the opportunity to interact with the social networks and other users via the plug-ins so that we can improve our offering and make it more interesting for you as a user. The legal basis for the use of the plug-ins is Art. 6 para. 1 lit. f GDPR.

Data is passed on regardless of whether you have an account with the plug-in provider and are logged in there. If you are logged in with the plug-in provider, your data collected by us will be assigned directly to your existing account with the plug-in provider. In the case of US providers, data is transmitted in the USA;

Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the data protection declarations of these providers provided below. There you will also find further information on your rights in this regard and setting options to protect your privacy:

Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA

www.facebook.com/policy.php

Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA

www.google.com/policies/privacy/partners/?hl=de

Twitter, Inc, 1355 Market St, Suite 900, San Francisco, California 94103, USA

twitter.com/privacy

Xing AG, Gänsemarkt 43, 20354 Hamburg, DE

http://www.xing.com/privacy

LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA

linkedin.com/legal/privacy-policy

Snap Group Limited, 77 Shaftesbury Avenue, London, W1D 5DU, UK

https://snap.com/de-DE/privacy/privacy-policy

TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

https://www.tiktok.com/legal/privacy-policy?lang=de-DE

Snapchat

On our Snapchat channel, we present our services in short form and inform you about current promotions.

The user’s personal data is processed by Snap Group Limited, 77 Shaftesbury Avenue, London, W1D 5DU , United Kingdom (“Snapchat”). You can find Snapchat’s privacy policy at

https://snap.com/de-DE/privacy/privacy-policy

With the help of Snapchat’s analytics functions, we can measure the performance of our channel. For this purpose, Snapchat provides us with the following information in statistical form: Audiences (e.g. characteristics of target groups such as age, gender and region), interactions (e.g. number of views, duration of video playback). It is not possible for us to draw conclusions about individual users or access individual user profiles.

You can find more information about Snapchat’s analytics functions at

https://support.snapchat.com/de-DE/article/public-profiles

Twitter
On our Twitter channel you will receive our offers and services.

When you visit our channel, Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland (“Twitter”), as the operator, stores and processes personal data to the extent described in the privacy policy, which can be found here: https://twitter.com/de/privacy

We use the statistics service Twitter Analytics for the purpose of designing and continuously optimizing our pages to meet your needs. This service records your activity on our site and makes it available to us in anonymized statistics. This provides us with information about impressions (how often a particular ad was viewed by Twitter users and by which target groups), conversions (e.g. website visit, registration) and other interactions (e.g. retweets, hashtag clicks). It is not possible for us to draw conclusions about individual users or access individual user profiles.

You can find more information about Twitter Analytics at:

https://business.twitter.com/de/advertising/analytics.html

Tik Tok

On our TikTok channel we present our services in short form and inform you about current promotions.

The user’s personal data is processed by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (“TikTok”). You can find TikTok’s privacy policy at

https://www.tiktok.com/legal/privacy-policy?lang=de-DE

With the help of TikTok’s analytics functions, we can measure the performance of our channel. For this purpose, TikTok provides us with the following information in statistical form: Audiences (e.g. characteristics of target groups for the delivery of advertisements such as age, gender and country), interactions (e.g. likes, duration of video playback), referral information (e.g. from where the users came to the video), conclusions about individual users and access to individual user profiles by us are not possible.

You can find more information about TikTok’s analytics functions at:

https://ads.tiktok.com/marketing_api/docs?rid=bfu8bedbv2c&id=100509

Vimeo videos

We have integrated Vimeo videos into our online offering, which are stored on http://www.vimeo.com and can be played directly from some of our websites.

When you visit the website, Vimeo receives the information that you have accessed the corresponding subpage of our website. Log files are also transmitted. This occurs regardless of whether Vimeo provides a user account through which you are logged in or whether no user account exists. If you are logged in to Vimeo, your data will be assigned directly to your account. If you do not wish your data to be associated with your Vimeo profile, you must log out before activating the button. Vimeo stores your data as usage profiles and uses them for the purposes of advertising, market research and/or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Vimeo to exercise this right.

Further information on the purpose and scope of data collection and its processing by Vimeo can be found in the privacy policy. There you will also find further information on your rights and setting options to protect your privacy: https://vimeo.com/privacy. Vimeo also processes your personal data in the USA.

Further information about Vimeo: Vimeo LCC, 555 West 18th Street, New York, New York 10011, USA

Weborama

We use the web analysis tool Weborama on some of our websites. Data is collected and stored for marketing, market research and optimization purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

https://weborama.com/respect-de-la-vie-privee-2-2/

Alternatively, you can set your browser to prevent the setting of cookies. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to set them again.

Further information on the third-party provider: Weborama SA, 15 rue Clavel, 75019 Paris, France

Further information on data protection at Weborama:
https://weborama.com/respect-de-la-vie-privee-2-2/

XING

On our XING page we inform you about career prospects with us and you can contact us directly.

Personal user data is processed by New Work SE, Dammtorstraße 30, 20354 Hamburg (“XING”).

We use the “Recruiter Insights” function from XING. This enables us to find suitable candidates for vacant positions based on certain objectives (e.g. current position, knowledge, professional experience, salary expectations) and to contact them directly. The categories of data processed may include all information provided by the user on their own profile page. In addition, statistical – i.e. anonymized – evaluation functions of “Recruiter Insights” enable us to measure the effectiveness of our candidate search, e.g. with the help of information on how candidates were included in our applicant pool (i.e. via job advertisements, projects, recommendations or other means) or on the response rate.

XING users can use the settings for advertising preferences to influence the extent to which their user behavior may be recorded when they visit our XING page. Further options are offered by the XING settings or the form for the right to object. The processing of information by means of the cookies used by XING can also be prevented by not allowing third-party cookies or cookies from XING in your own browser settings.

You can find XING’s privacy policy at:

https://privacy.xing.com/de/datenschutzerklaerung

YouTube videos

On our YouTube channel, you can find videos or helpful tips about our range. The customer service team also professionally answers users’ questions and comments on YouTube.

Personal data is stored and processed by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4 D04 E5W5, Ireland (“Google”), as the operator of YouTube, in accordance with Google’s privacy policy. You can find the privacy policy here: https://policies.google.com/privacy?hl=de&gl=de

With the help of YouTube’s analytics functions, we are able to carry out certain statistical evaluations to optimize our channel. This includes, in particular, details of the most popular videos (e.g. time spent by users, ranking of videos), target groups (e.g. countries, language settings, age and gender, activity times) and the reach of our channel (e.g. where users were redirected to a video from) and impressions (e.g. how many users have seen a particular ad). It is not possible for us to draw conclusions about individual users or access individual user profiles.

You can find more information about YouTube’s analytics functions at:

https://support.google.com/youtube/answer/9002587?hl=de

Munich, the 08.11.2022

Law 24/7 Schröder Rechtsanwaltsgesellschaft mbH